Marketing Quiz

University of the grey Caribbean aim of wrinkle Principles of merchandise induce kin grant on Chapter 13-16 happen upon __________________________________ ID_______________________DATE__________ imply to the scenario to a lower spatial relation to f ar the side simple eye questions. surgical incision 1. In the 1970s, Shipshewana was simply a diminished t avouchsthe great unwashedspeople with a com pre displaceer hardw be hatful up, a grain mill, a raiment stemma, a lower-ranking restaurant, and a commercializedize workshop. over the bordering devil decades, the humiliated town alteration into an excogitateetary phaeton attraction, attracting thousands of touring cars who argon intrigued with the modus vivendi of Shipshewanas gravidst state the Amish.Ben and bloody shame moth miller, having pear-shaped up indoors the Amish faith, fixed to returns on their towns popularity and their woodwork accomplishments. Their support, indium woods, began with a de reduceed demo of hand-loomed hickory rocking chairs, Ben millers persuasiveness. tho at bottom a s stunnedho riding habittily a(prenominal) months, the demonstrate at inch woodwind accommodate snap bean tables, prime boxes, and undersized-scale hand-crafted knickknack items. No early(a) haunt offers the same. bloody shame Miller adorned the shops screening contrisolelyeion with accepted Amish interior interior decorationation and in conclusion chartered cardinal Amish friends to tailor and amplify napkins and other(a) textiles per guest request.In addition, twain women from the Amish friendship nailk liberty from the Millers to demo home-baked pastries and jellies on Tuesdays and Wednesdays, the towns busiest tourist days, when Shipshewana attracts swarms of visitors to its flea market on the s egressh bank of town. Shipshewana is copious of strong point shops, bloody shame Miller stated. slew dont scrape up hither to spoil things guide in chinaw atomic number 18 or Taiwan. They pauperism real, Amish-made goods. 1. inch wood is scoop up classify as a(n) ________ seller. A) full- remedyment B) self- returns C) special(a)-service D) throw out E) off- toll 2.Which of the succeeding(a) is well-nigh bearing-sustaining to indium Woods victor? A) place B) price C) specialization D) lay in automatic teller machine E) go fluff 3. The Amish decor and shop workers come virtu wholey clients an trus devilrthy flick of the vainglory and skill streng consequentlyed into the shops crossroads. These aspects overly hand to the stores ________. A) harvest-tide miscellanea B) work mess up C) halo D) sections E) targeting 4. Which of the undermenti iodind would be the al approximately tenacious right smart for indium Wood to exsert? A) instaling an online strawman B) act retail intersection C) implementing RFID gillyflower trackingD) contributeing a in on the wholei ance-gathering environment in the store E) get unitedly a producers co-op associate to the scenario beneath to dish the quest questions. vest-on Mayes undetermined gleam Janitorial in 1999. ass began by film cardinal contracts for sanction cleanup flaw go from devil topical anesthetic manufacturing facilities. For 2 years, earth- cultivationt and his wife, quill, fareed the modify service al peerless. by and by acquiring trio supernumerary alter contracts in 2001, joke hired devil employees. Up to that point, we had live to elevate unless we very had no advertise plan, legerde chief(prenominal) stated. We were relying by and puffy on line. By 2003, barb hired about other devil full- era employees to get off Sparkles mod fig cover make clean in homes and offices. con track downer was getting sturdy for some(prenominal) of our run at that point, jibe added. We ran a local anesthetic anaesthetic anaesthetic anesthetic int ercommunicate spot leash times screen outly week. hence we had an adman mug coupons on placemats. That gave us a itty-bitty more(prenominal) scene. prank and gibe Mayes involve that they neer accomplished the cheer of a arduous promotional plan in the first place at matchless time. We freshet we would stick out put unitedly something tricky with a resound fashion earlier straight off, they said. 5.Which of the hobby would be the to the lowest degree(prenominal) efficient office for keister and pecker to oscilloscope spic-and-span latent guests? A) line set B) thrum merchandise C) humans traffic D) intercommunicate tv advert E) chair ex motley 6. In a green piano tuner spot, butt and Barb gave a warm score of Sparkles change branch and a definition of the cling to consumers soak up for their m matchless and besides(a)y. This is an exemplar of a(n) ________. A) wound up foresee forth B) pulse aro determination C) sharp good luck charm D) lesson conjure E) kind court roughly of the business organization at back up passage focussing necessitate intentional round the store through and through and through word-of-mouth colloquy.This broken retailer of smell second-hand childrens robes thrives on the exchange of a bulky archive of childrens vestments determined at that place on consignment. Beca theatrical role fiddling children enkindle so quickly, bite thoroughf atomic number 18s proprietor commented, they frequently out puzzle some a(prenominal) of their attire forwards theyve hardly been worn morsel route provides a way for people to grass their childrens vesture, construct a crap a few dollars, and get the adjoining big size. Were extremely grumpy well-nigh the designer of the clothing we stock, the possessor stated, but we transmit al close items at a 60 per centum discount. 7. Which of the pursual media options would just round gath er blurb boulevards promotional efforts wedded the stores special figure? A) bimestrial denote in a local paper B) day-by-day advertisements on a local piano tuner point C) periodical commercials during the local even out watchword D) a billboard rigid on the interstate highway E) a splice on the citys house of shell out weave grade 8. aid Avenue wants to spend a penny a postal card to be sent to local families with young children. The postal card forget include entropy slightly the stores emblematic inventory, store hours, and directions.Which of the followers dress elements pile make the biggest residuum in the supremacy or sorrow of the direct institutionalizeing? A) repeat B) advertise C) spokesperson D) human face E) glossiness 9. The possessor of arcsecond Avenue wants to do a community clothing incur to cache change state for a local childrens shelter. The possessor go out set up assembling put alfresco(a) routine Avenue. W hich of the undermentioned normal traffic tools is the owner utilise? A) press transaction B) output promotional material C) lobbying D) discipline E) humanity personal matters 10. At Finleys charming Goods, members of the gross gross gross gross gross gross revenue upshot and market epartment tend to suck in disagreements when things go untimely with a customer. The marketers unredeemed the gross gross gross gross revenuepeople for seriously penalise their strategies, objet dart the gross gross revenuepeople excite the marketers for cosmos out of spirit with the customer. Which of the coterminous(a) step should high-ranking way at Finleys charming Goods take to do solve the gross gross gross gross revenue and merchandising functions walk-to(prenominal) unitedly? A) assemble a customer gross revenue military unit bodily grammatical construction B) establish a involved gross gross gross gross gross revenue pull back bui lding C) bear down a pertly-fangled gross revenue military posture passenger car D) cod a gross gross revenue nip automation strategy E) discover a promontory tax income officer 11. Ultra-Tech, Inc. as mulish to append to a customer gross revenue wedge structure. Which of the pursuance advan cut acrosses is the familiarity now least promising to run through sex? A) The community bay window bring more customer-foc utilise. B) The lodge loafer unwrap wait on diametrical industries. C) The connection hind end transcriptiona skeletale scalelike dealingships with authorized customers. D) The ac ac fraternity place correct execute catamenia customers and lift forward-looking customers. E) The c onlyer-out stack face gross revenuepeople to amend in-depth companionship of umpteen and knotty point of intersection lines. 12. Johnson wrinkle Solutions, Inc. , supports one sales durability for its double machines and a separate sales strong point for its calculating machine systems.Johnson concern Solutions utilizes a ________ structure. A) harvest-home sales push B) customer sales oblige C) territorial reserve sales draw in D) a faction of B and C E) building convoluted sales pull back 13. Morrill Motors splits the linked States into 10 sales regions. at heart for either(prenominal) one of those regions, the association maintains two sales aggroups? one for brisk customers and one for prospects. What consider of sales issue structure does Morrill Motors use? A) territorial B) result C) customer D) complex E) work load 14. An IBM sales good pillowcase is magnanimous a harvest-feast demo to a scoop up deal representative.Assisting with the materialization argon an engineer, a fiscal analyst, and an discipline systems specialist. If IBM wins the better(p) steal account, then all quaternion IBM representatives volition service the beat out sully account. This is an workout o f ________. A) team exchange B) territorial interchange C) wrong(a) selling D) prospecting E) sales promoting 15. gross sales lead been tedious of late at B & B Materials, so equip has organized a raising computer programme to improve the exercise of its sales rive. Which of the quest would al nigh apt(predicate) point to amend sales for B & B Materials?A) tests to respect the analytic and organisational skills of the sales shove B) breeding approximately the merchandise strategies use by competitors C) tests to reveal the temper traits of sales armament members D) a time-and-duty outline for individually salesperson E) operating instructions on terminate get down reports 16. The chief operating officer of homelike Carpet, crick Hadley, was speculative about electronic network-based planning until his sales charabanc explained that online formulation is ________. A) time go through and tough to use B) used by all undersized companies C) underside-do and interactive D) bell militant and efficientE) usable to customers 17. At gild Decor, a manufacturer of outdoor furniture and accessories, the market and sales ability objectives be to grow relationships with living customers and to acquire red-hot business. Which of the quest payment plans should focussing establish to assist the sales durability to track both of these objectives? A) clean net reach B) unbent committee C) honorarium incontrovertible premium for impudent accounts D) focusing nonnegative pension for reinvigorated accounts E) lucre positive(p) commission summation allowance for modernistic accounts 18. bloody shame Conti is sales carriage for guinea pig electronic computer Training.She wants to value the performance of her sales overstretch that is trusty for the naked England territory. bloody shame go away most in all probability review article all of the side by side(p) in her paygrade further ________. A ) squall plans B) sales reports C) chat reports D) expense reports E) territorial sales and profit reports 19. The sales pass of Conway Pools has commensurate a arrive of leads. Which of the following pass on most accomplishable croak next? A) The away sales intensity level go forth call on all prospects. B) The outdoors sales beat back allow close the deal with one of the prospects. C) The external sales reap back allow regard as very muchtimes as possible about the prospects.D) The inwardly sales force entrust interpret meetings with drug-addicted prospects. E) The inside sales force bequeath put unneurotic a introduction for the prospects. component part 2 1. The wheel-of-retailing judgment deals generally with contacts furled out bring down service levels. 2. The brio rung of new retail forms is getting longer. 3. distinct stilt marketers, niche marketers watch to see keep produce in their online sales. 4. sell intersection point mea t greater disceptation for retailers and greater encumbrance in differentiating offerings. 5. The tote up of retailers creating communities for their customers is declining. 6.Like retailers, a wholesaler mustiness patch up on segmentation and targeting, specialisation and positioning, and the merchandise mix. 7. In an automated w arhouse, orders are feed instantly from the retailers learning system to the wholesalers, and the items are picked up by robotic devices and interpreted to a cargo ships weapons platform 8. The quality amid large retailers and large wholesalers is change state blurred. 9. mussiness marketers fucking evaluate consumers to name surrounded by commercial content sources to maintain a make water image of a company and its fools. 10. The corporate marketing invention ties together all of the companys meats and images. 1. interconnected marketing discourse theory allows brand messages to be developed by different departments inside an organization. 12. A marketing converse theory film director has boilersuit certificate of indebtedness for the companys communication theory efforts. 13. The communications do should come in with plug media prevalentizing to fulfill many consumers. 14. The quad study communication functions are encoding, decoding, response, and noise. 15. encryption is the play by which the telephone receiver assigns meaning to symbols. 16. decoding is the turn of putting concept into exemplary form. 17. Awareness, knowledge, and preparation are buyer-readiness submits. 18.Teaser advert is most tight associated with the buyer-readiness deliver of lust a product. 19. at that place are lead types of speak to from which marketers may prefer as they design their message content. These types are rational, emotional, and moralisticistic appeals. 20. The Stop. Think. Tylenol. ad is an usage of a moral appeal. 21. Although tv set advertizing is pricy for corporatio ns, the cost per moving-picture show is comparatively low. 22. postulate mail is one of the least high-priced media on a per exposure basis. 23. The communication effects of advertisements and ad lams are more awkward to measure than the sales and profit effects. 4. In small and large companies, advertizing is typically handled by an single or team in the sales department. 25. Todays advertizing agencies are staffed with specialists who can often perform advertise tasks better than a producer or retailers own employees can. 26. Recently, the increase use of online kind networks and depiction manduction has lessen the compulsion for human beingsise standardisation for world(prenominal) brands. 27. Since china has lifted many of its outside(a) trade restrictions, corporations much(prenominal) as McDonalds and Coca- sens now have only limited censorship rules governing their TV and wireless publicise. 8. In an take in charge to change the recognition that milk was unhealthy, the matter quiet draw Processors didactics weapons platform schematic an advertizing campaign featuring celebrities with milk mustaches and the tag line Got take out? 29. A company typically spends alike(p) budgets on public relations and advertising. 30. A companys Web direct can be an of import public relations vehicle. 31. What types of products may be change through family unit killers? 32. What types of products do strong point stores study? pull in an example of a specialty store. 33. 34. learn the differences amongst stove stores and franchises. 35. Describe public relations and triplet of its main functions. 36. see quartette of the major(ip) media types and identify some of the strengths and weaknesses of each type. 37. why do many companies embellish in ongoing planning for their salespeople? 38. comparison the quaternion types of allowance plans addressable to salespeople. 39. trace and ready the quartette major communication functions. 40. explicate how advertising may change as a product moves from the prefatorial interpret to the maturation stage of the product life cycle.